Connect&GO, a global leader in RFID solutions for the leisure, sports and entertainment industries, has opened a new office in Paris which will be the headquarters for its European operations.
Commenting on the announcement, Anthony Palermo, CEO – Connect&GO, said, “The Paris office was the next logical step in Connect&GO’s expansion and allows us to concentrate our European sales and operations under one roof. We look forward to partnering with amusement parks, family entertainment centers, stadiums and major events throughout Europe to bring the ultimate frictionless experience to their guests. Having a Paris-based team represents our continued commitment to invest in opportunities available in the European market.”
The company has also appointed Loic Cuesta as Managing Director for Connect&GO Europe.
Cuesta has over 10 years of experience in experiential and brand marketing, and is passionate about exploring technological innovations in integrated marketing. In addition to working for brands like Quicksilver and Red Bull, his most recent role was as Event & Sponsorship Brand Director for large accounts with the Hopscotch Communications Group in Paris. Cuesta also founded OuiBeat Society, a European leader in real-time displays of user-generated content at events.
RFID is one of a number of digital innovations that are becoming increasingly popular solutions for everything from monitoring crowd capacity to increasing consumer engagement and generating secondary revenue. Connect&GO uses primarily RFID technology to provide customers of major attractions and events with a “frictionless experience” of access control, cashless payment and experiential activations.
Recently Connect&GO created a new contactless pay experience that allowed visitors to pay by tattoo at the Super Bowl.