Connect&GO, a leading global provider of integrated technology and RFID solutions for the attractions industry, has launched beta testing for the industry’s inaugural AI-powered dynamic pricing system, created collaboratively for and with operators.
“This tool was built in the trenches, with the people who run parks,” says Dominic Gagnon, CEO and co-founder of Connect&GO. “We didn’t want to slap AI on top of an existing system. We wanted to solve real-world problems. This is about giving operators their day back, so they can lead their teams, delight their guests, and run world-class attractions without being chained to a desk.”
Connect&GO’s AI-driven pricing engine seamlessly integrates into the existing attractions management platform.
Dynamic pricing frequently acts as a disconnected add-on, leading to delays, sudden failures, and unnecessary costs. Connect&GO addresses this with a fully integrated solution backed by its reliable customer success team. This ensures quicker setup, fewer errors, and a seamless experience for both operators and guests.
Mix of automation and control
In contrast to conventional dynamic pricing systems, Connect&GO offers a price management interface enabling operators to override the AI-generated prices at any moment. This guarantees an ideal mix of automation and control, allowing teams to respond to unique situations or special events.
“We designed this with operators who’ve been burned by rigid systems in mind,” says Gagnon. “Flexibility, transparency, and operator control were non-negotiables from day one.”
Attractions operate in various conditions, whether it’s rain, a heatwave, the hustle of spring break, or sudden slow periods. This is why conventional pricing models are inadequate; they fail to adapt to the everyday realities that operators encounter.
Connect&GO’s AI-driven pricing engine utilises the park’s data for training. It analyses two years of historical attendance, ticket prices, and buying patterns to grasp the distinct dynamics of each park’s operations. Whether attendance spikes during a heatwave or decreases on overcast weekdays, the AI is equipped to adapt, drawing from past operational experiences.
Data remains confidential and isn’t used to train other systems. Whether preparing for a busy weekend or adjusting to demand changes, Connect&GO offers dynamic, reliable pricing that syncs with individual attractions.
Last month, Connect&GO announced the launch of its Success Acceleration Program to help clients achieve the maximum benefit from venue management technology.
