Cultural Assets Group and IN4 Group have established a joint venture to provide training in the creative technology industries to young people in Saudi Arabia.
An agreement to form the ‘Madinat Al Maharat’ joint venture was signed this week during the Great Futures summit in London, an initiative of the Saudi-UK Strategic Partnership Council.
Through the joint venture, Cultural Assets Group and IN4 Group will provide vocational training programmes to develop a robust creative and advanced technology workforce in Saudi Arabia.
Via a press release, Madinat Al Maharat will equip young Saudis with world-class skills to pursue careers in the creative technology industries.
Shaping Saudi’s cultural future
The joint venture will deliver accredited professional training programmes with internationally benchmarked curricula and hands-on learning experiences.
It aims to train 50 participants in the year ahead, expanding to 500 by 2027.
Cultural Assets Group is the largest privately-owned cultural and creative group in Saudi Arabia. It’s dedicated to shaping the kingdom’s cultural future through strategic investment, innovation and ecosystem development.
IN4 Group is a leading international professional technology training and skills provider, with operations across the UK and the Middle East.
Developing a robust workforce in Saudi
Abdulaziz bin Musaed AlSulaim, chief executive officer of Cultural Assets Group, said the agreement underscores the organisation’s commitment to building a sustainable foundation for the cultural and creative economy and strengthening national capabilities in the sector.
Mo Isap, chief executive officer of IN4 Group, said the partnership will deliver apprenticeships in the region and build on IN4’s work in Saudi Arabia by providing immersive technology training.
He said the group is also committed to investing in its long-term future in Saudi Arabia by expanding operations, developing local talent and strengthening international relations.
In December, the UK government announced new culture partnerships with Saudi Arabia to protect heritage sites and collaborate with the AlUla project.
