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Omnico Group sees 30% rise in contactless tech at attractions

Operators are bringing in self-service kiosks and mobile F&B ordering systems

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Omnico, the cloud-based POS and customer engagement solutions provider, has announced that it has seen a significant increase in contactless technology sales across its client base, in the wake of lockdown restrictions being eased.

The company’s data reveals that 40% of operators are working to upgrade their existing systems, with 30% implementing contactless solutions like self-service kiosks and mobile food and beverage ordering systems.

Demand for contact-free solutions

“During the height of the pandemic, there was a rush to install contact-free technology, such as mobile order-ahead capability on apps and smart ticketing,” says Omnico’s Chief Product Officer, Jason Ashwell.

“Now, following the easing of social distancing rules, we have several projects running where attractions need the solutions to become embedded into all their systems and customer touchpoints, to ensure longevity.”

Visitors to attractions now expect contactless technology. Furthermore, they will also spend more if this is available. Omnico found that 1 in 4 consumers will only visit venues if they offer contactless experiences in 2021 and 35% would spend more if they were able to order in advance through an app, or self-service kiosk (28%).

“While it may have been on attractions’ roadmaps to install more contact-free solutions – with the benefits including reduced queues, personalisation of offers, and a seamless guest experience – Covid has accelerated this innovation,” says Ashwell.

“This increased investment in technology is not a knee-jerk reaction to the pandemic, it’s a must-have for attractions! We have upgrade projects in progress that will continue to accelerate this trend, with the end goal being to create a seamless experience for guests as we enter a new era of visitor engagement.” 

Earlier this year, Omnico released data showing that nearly 8 in 10 (78%) of UK consumers were concerned about visiting attractions in 2021. These findings are presented in Omnico’s ‘5 Steps to Rebuild Footfall and Drive Loyalty in 2021’ report. 

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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