Smeetz, a provider of smart all-in-one ticketing software for leisure and cultural attractions, has launched a new e-book, 7 key trends for visitor attractions.
This ebook provides an in-depth look at the important themes affecting the visitor attractions sector, both in 2023 and beyond. The guide promises to provide visitor attraction professionals with the knowledge and skills they need to stay ahead of the curve. It outlines the benefits and pitfalls of each trend, presents real-world examples and delivers practical insights.
John Smith, CEO of Visitor Attractions Inc. comments: “The attractions industry is evolving rapidly, and staying on top of trends is crucial for success in 2023 and beyond.”
7 key trends
The e-book explores the following sector trends:
- Personalisation of the visitor experience
- The application of AI and machine learning in operations
- Dynamic pricing and income management
- The value of data and analytics for decision-making
- Social media and influencer marketing approaches
- The return of direct bookings
- The benefits of a unified solution for organisations
7 key trends for visitor attractions is available to download here.
Commerce Intelligence Hub
Smeetz has developed an innovative platform which both collates and analyzes visitor data through an AI-powered commerce intelligence hub. This can gather information across all sales channels to generate targeted offers, offer AI-driven pricing strategies, and suggest cross-selling opportunities. In this, the easy-to-use platform helps attractions to simplify their ticketing, drive revenue and improve the visitor experience.
Alexandre Martin, CEO and co-founder of Smeetz, says: “As the CEO of Smeetz, I recognize the importance of pushing boundaries and redefining the visitor attractions industry. We are committed to driving innovation and empowering operators with groundbreaking solutions that shape the future of guest experiences.”
Smeetz recently shared the benefits of its AI-powered dynamic pricing solution, with case studies from Swiss Vapeur Parc and Chillon Castle. Dynamic pricing allows operators to continuously modify the costs of their services in real-time.
