Leading ticketing and CRM solutions company, TopTix, is providing its advanced SRO platform to the Starlite Theatre in Branson, Missouri.
An unusually high percentage of Branson’s tickets are sold as vouchers via reseller outlets.
Therefore, the Starlite needed a robust solution that could provide accurate accounting for the complex voucher system.
Renée Johnson, who has been involved with entertainment management in Branson for the past 14 years, considered 8 different software systems.
“We found SRO to be the most attractive right out of the box as far as unmatched reporting capabilities, user friendliness, and the ability to instantly increase our sales, ” she commented.
In fact, SRO enables the Starlite Theatre to integrate all POS outlets. This includes online, box office, concessions and gift shop with inventory. The rules-based engine allows for instant price changes based on demand. It also allows for the creation of unique upsell and cross-sell “Grab-and-Go” packages with tickets, concessions and merchandise.
“From a sales and marketing perspective, I am most excited about the incredible reporting capabilities of SRO, ” observed Pam Critchfield, Sales and Marketing Director.
“This new ticketing system will be significant in helping us reach our goals in 2017 and beyond.”
In summary, Brian Stallings, President of TopTix Americas, said that Starlite staff had treated the company like partners:
“Starlite has set the stage for greater operational efficiency and better marketing decision making. What’s more, it has the ability to generate immediate bottom line results through SRO.”
