Valo Motion, a pioneer in combining interactive technology with physical activities, has shared how trampoline parks and active indoor play areas can easily update their offering with the ValoJump Air interactive trampoline game platform.
Retrofitting can be challenging for active indoor operators, yet it is possible to update a venue quickly and easily. ValoJump Air is a mixed-reality turnkey attraction which is simple to retrofit, which means that venues can still add the platform to their offering in time for peak season.
The platform blends physical fitness with engaging, high-definition graphics and fun gameplay. This encourages both new and repeat visits and increases income. In addition, the game offers a high throughput, compact footprint and automated system which does not require staffing.
Play Factore, the biggest indoor entertainment centre in the UK for kids aged 0-16, has replaced its children’s go-karts with ValoJump.
Fawad Munir, Play Factore founder and CEO, explains: “We bought four ValoJumps initially because I wanted to fill the space we had available, and because having four people in the air increases the ‘wow factor.’
“ValoJump is a very stable product. We know how long each game is. We can calculate throughput.”
Key steps to a successful retrofit project
There are five simple steps to retrofit a new attraction, shares Valo Motion:
- Evaluate your current offer. Venues should take time to identify areas which would benefit from modernisation. Key questions to ask include: How much does maintenance of each attraction cost each year? Are there any areas that look dated? What is the ROI of each attraction?
- Consider the best product for the venue. A successful retrofit requires the selection of an attraction that targets the right audience, and offers an engaging and unforgettable experience that encourages repeat visits. The firm suggests that venues can get valuable insights by asking visitors for suggestions.
- Define your budget, specifications, and timeline. Upgrading your active indoor entertainment venue doesn’t have to break the bank or take up a lot of time, Valo Motion says, and attractions like ValoJump Air can be installed without the need for major building work.
Before choosing a product, venues need to know: the minimum and maximum space available for the installation; the investment budget and expected ROI; the time available for retrofitting; and if the space will need any construction work before installation. - Partner with leading industry experts. The retrofitting process usually involves consulting with industry professionals to assess the venue’s requirements, identify areas for improvement, and choose the best solutions. When the new attractions or upgrades go live, operators can expect a better guest experience, more foot traffic, and potentially higher income.
- Market your new attraction and drive traffic. It’s crucial to create buzz and attract visitors, advises Valo Motion. Websites, social media, and local advertising can all be used to showcase the upgraded venue and its exciting new experiences.
To support venues’ marketing, the firm provides materials such as social media images and videos. In addition, all Valo Motion products include a photo booth feature to encourage social sharing, as well as the opportunity to advertise on the product screen between game plays.
Venues can revitalise their offering, raise client satisfaction, and drive higher revenue by replacing outdated and ineffective attractions with the easy-to-retrofit ValoJump platform.
Last month, Valo Motion launched the new ValoClimb game Climball Legends. This follows the viral hit game, Climball, and elevates the original pinball-meets-air-hockey-meets-climbing experience with fresh gameplay mechanics and innovative motion tracking.
