Michael Mack is the CEO of Europa-Park and the Founder and MD of MackMedia. During his tenure he has overseen ambitious growth at the park and embraced technology to improve the guest experience.
Europa-Park was one of the first theme parks in the world to introduce a virtual reality roller coaster. This has since been joined by free-roaming VR experiences including Coastiality and Yullbe. In addition, Mack harnessed technology to aid the reopening of Europa-Park amid the coronavirus pandemic. Guests can now download a voluntary app called Distance Radar. Developed in-house, it reminds visitors in a playful way to distance from other guests. Enhancements have also been made to the park’s online booking system, where visitors can swap paper tickets for electronic ones.
The Mack family lives, sleeps and breathes attractions. Thanks to Michael Mack, its efforts are more relevant and far-reaching than ever. A board member at Mack Rides, he also founded MackMedia and Mack Animation. These companies have been responsible for creating a number of intellectual properties that have been exploited both in and outside Europa-Park.