FORREC, a leading entertainment design specialist, has announced that it is partnering with Sansei Technologies, a leading group of companies that designs, engineers, fabricates, and installs roller coasters, attractions, and equipment across the globe. Together, the two companies can better serve the evolving requirements of customers in the experience design and attractions sector.
Sansei has acquired a majority stake in FORREC, and as a strategic partner can invest in the company’s growth to broaden its client base, enter new markets, increase its capabilities, elevate its talent, and establish new industry collaborations.
This partnership is a proactive and strategic approach to emerging new technologies and evolving visitor expectations, which have resulted in more demanding requirements from clients as they develop increasingly dynamic and sophisticated integrated projects.
Complimentary companies
The partnership is mutually beneficial to FORREC and Sansei in areas including market insights, new business prospects, enhanced client solutions and service offerings, exchanging design and technical skills, and an enlarged worldwide network.
Thanks to Sansei’s expertise in creating rides, attractions, immersive experiences, and performance pieces, FORREC can incorporate these new technologies into its strategy, design, and planning activities, providing clients with an enhanced level of experience and skills.
Cale Heit, FORREC CEO, says: “Sansei and FORREC’s shared focus on our employees, relationships and industry partners has been key to our success. As partners, our shared priorities are a commitment to collaborate and create new opportunities and experiences for our clients, their guests, and our talent. FORREC has earned the trust of our clients, and now they are looking to us to do more. This presents an amazing opportunity to grow and create some of the world’s most successful leisure and experience destinations.”
Noboru Rachi, CEO of Sansei Technologies Group, comments: “FORREC’s people and their outstanding storytelling and design capability and our expertise in amusement rides complement each other. This allows us to provide more solutions for our clients’ evolving needs and to create unforgettable guest experiences.”
The management of FORREC will still oversee day-to-day activities as FORREC remains a separate business. The knowledge of the FORREC team and the Sansei Technologies group of enterprises will be combined on a new Board.
FORREC is dedicated to continuing to work with its clients in the same manner, with the same principles and integrity that have won the trust of clients worldwide. Because each project is unique, FORREC will continue to collaborate with world-class vendors to develop industry-leading narratives and visitor experiences.
Earlier this year, FORREC announced the appointment of Linda Hung as vice president of business development. This strategic promotion supports the firm’s dedication to providing exceptional and innovative experiences for its clients.
