Universal’s rebranded theme parks division has promoted Brian Robinson and Eric Parr to key roles at Universal Creative.
The creative division is responsible for designing, developing and delivering themed rides, attractions, parks and resorts for Universal Parks & Resorts, which is now called Universal Destinations & Experiences.
The name change came after Universal announced two new concepts – a family-friendly theme park in Texas, and a year-round horror attraction in Las Vegas inspired by Halloween Horror Nights.
In a statement, Universal said the rebrand “better reflects the full breadth of innovative offerings Universal brings to fans around the globe and its intent to continue to expand its business in the future”.
Brian Robinson and Eric Parr take on new roles
Mark Woodbury, the chairman and CEO of Universal Destinations & Experiences, has confirmed the appointments for Robinson and Parr in a memo to staff (via Deadline).
“We have an exciting future with a powerful aspiration reflected in our new name, our phenomenal product, a differentiated brand purpose and an extraordinarily talented team,” Woodbury said in the memo.
“I’m confident with where we are going as a company and in Brian and Eric’s ability to take the creative studio and its culture to new heights.”
In his new role as EVP, chief creative officer, Robinson will lead the creative studio, inclusive of ATI (advanced technology initiatives), media, architecture and planning, and attraction development.
“Brian is a creative force, a true collaborator and a dynamic leader who excels at building inclusive and innovative cultures,” Woodbury said.
Parr will take on an expanded role as SVP, creative studio, leading the creative design on new attractions, destinations and experiences across the world.
Woodbury said Parr will “bring his rich creative and technical background to the attraction development process on multiple new platforms”.
Meanwhile at Disney, the company has reportedly eliminated its metaverse division just over a year after announcing it, as part of its plans to cut 7,000 jobsÂ
Woodbury said he will announce other key appointments for Universal soon.Â
Images: Universal
