BRC Imagination Arts is an award-winning design and production company specialising in the creation of innovative brand and cultural experiences.
Founded in 1981, BRC has been at the forefront of the experience design industry for more than 40 years. Today, the company provides clients with comprehensive solutions, delivering transformative and impactful experiences that connect brands with their audiences.
Headquartered in Los Angeles, with additional offices in Edinburgh and Amsterdam, BRC’s global teams of designers, artists, and strategists collaborate closely with clients at every stage to execute projects to the highest standards.
Services
Planning
Drawing on decades of expertise, BRC’s teams produce comprehensive strategic plans tailored to each project. By conducting extensive market research and working closely with clients to align with their brand goals, the company offers informed recommendations for project vision, location, and audience experience.
Design
Storytelling is at the heart of BRC’s approach. The teams develop compelling narratives that emotionally engage audiences with client brands and design all the elements necessary to bring these stories to life.
Delivery
BRC’s creative producers oversee project management throughout the delivery process, providing support and ensuring quality at every stage.
Implementation
BRC offers clients operational support in the lead-up to opening day, including the development of comprehensive business structures and the delivery of first-class hospitality training for staff. This ensures clients are left with experiences that are set up for long-term success.
Projects
- Johnnie Walker Princes Street
As part of the transformation of distillery tours, BRC’s work on Johnnie Walker Princes Street has created a new experience-led flagship for the brand in the heart of Edinburgh. Spanning eight floors, the project integrates technology and performance art to guide audiences on a story-driven journey through the history of the Johnnie Walker brand. - Fuelled by Passion at The Henry Ford Museum of American Innovation
At The Henry Ford Museum of American Innovation, Fuelled by Passion is an immersive media experience that reimagines the world of racing. This fifteen-minute film combines storytelling with sensory elements to create an engaging and exciting exhibit for audiences.
