AnyRoad to host webinar with Experience Economy author Joe Pine

AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced the latest episode of its webinar series Polaris, which will explore how brands are effectively using experiential marketing to deliver results in the evolving environment of the experience economy.

Advice from industry veterans

Polaris by AnyRoad is a series of expert interviews designed for attraction and experience operators, featuring business leaders, founders, and creatives. Attendees can hear exclusive stories and insights from leading executives, who will uncover best practices on building impactful, lasting relationships with consumers.

AnyRoad COO and co-founder Daniel Yaffe will be joined next week by Joe Pine, co-founder of Strategic Horizons LLP. Pine is the author of The Experience Economy and will provide his insight into the discussion of the current and future state of the industry. Registration for the webinar is here.

Key questions for operators will be explored, including how the will sector differ compared to when it delivered pre-pandemic experiences, and what predictions the duo have for experience operators in three decades’ time.

Enhancing brand performance

The tech company has worked with a varied portfolio of innovative brands that utilise experiential marketing as part of their advertising strategies. Communications teams need to have an understanding of how their efforts impact KPIs and company performance, enabling them to optimise their offerings to provide consumer value and scale up operations.

AnyRoad’s system integrates into popular CRM, loyalty, ERP, and POS systems to provide a comprehensive model explaining how these experiences contribute to brand loyalty, perception, and driving revenue.

Using AnyRoad, any company can efficiently measure, scale, and implement its offline and online experiences. Teams are empowered with new ways to create brand loyalty, change consumer behaviour, and better understand brand associations by receiving data intelligence intelligently sourced from experiences.

International brands such as Budweiser, Honda, Michaels, and Tabasco all use AnyRoad software to measure their experiential impact and deliver results. For instance, Michaels used live consumer data from its classes to drive a 70% uplift in participants’ brand perception.

Other clients have also benefitted from AnyRoad, such as the aforementioned Budweiser. Its head of brewery experiences, Glenn Cox says: “Using AnyRoad data enables us to make smarter decisions on programming, better understand brand loyalty, and influence purchase behaviour.”

Another customer, Hangar 1, adds: “We are excited to have a new way to capture meaningful data on consumers who engage with our experiences and events. AnyRoad Live helps us deliver experiences that build brand awareness and seamlessly collect data for long-term CRM use.”