Vennersys, the integrated ticketing, retail and visitor management company, has been detailing how its cloud-based ticketing software has some extra benefits – for planet earth. Megan Thompson is a business development manager with the firm, and has been taking a closer look at the environmentally friendly aspect of cloud-based software, and why that could be a key consideration for operators when deciding on a ticketing solution.
All businesses today need to be taking heed of their environmental impact and minimising this wherever possible. Both for the well-being of the planet and because their customers increasingly expect it.
“Visitor attractions are no exception,” says Thompson. “The type of attraction you operate will affect how much you are fuelling the climate crisis, but there are steps that every attraction can take to reduce their impact. For one, you could move your business infrastructure to the cloud. In fact, switching to a cloud-based computer system could reduce energy consumption and carbon emissions by almost 80% compared to on-premises servers.”
Choose a modern solution
So how can Vennersys’ VenposCloud system make a difference?
Firstly, it can help attractions to cut down on the amount of paper they use, such as printed admission tickets, brochures, leaflets, maps, coupons, and more. These can all be provided virtually, directly to the guest’s smartphone, which is also more convenient for them.
Secondly, the infrastructure and servers behind the local operations of many attractions are outdated and inefficient.
“This means they use a significant amount more energy to run than modern cloud systems,” says Thompson. “Updating these systems will help reduce the amount of electricity your attraction consumes, which reduces the overall amount of fossil fuels burned to produce it.
“By implementing cloud ticketing software into your visitor attraction, you will be cutting down your paper usage significantly, as guests will be able to scan themselves in via an e-ticket. Plus, you will be able to provide all additional resources, such as maps or leaflets, via the internet.”
Adopting a modern cloud-based solution also means that cooling and maintenance will be more efficient, and therefore require less energy to run. Plus, there is a movement toward renewable energy in the cloud services industry, with many providers committing to running their systems entirely off renewable energy in the next few years.
Also, cloud-hosted servers can be used by multiple attractions at any one time, so each venue does not have to run its own server.
VenposCloud saves time and energy
As well as the environmental considerations, Vennersys’ solutions also save venues time by cutting the number of admin tasks required.
“Thanks to our innovative and integrated QR code technology, the ticketing and admissions process is completed entirely online, which means your ticket barriers can be almost fully autonomous,” adds Thompson. “This helps free up your staff members to complete other tasks around the venue and also focus on providing the best possible customer service.”
Every service the company provides is connected via a central processing system, so data is updated in real-time across the whole venue. As a result, this helps to prevent admin errors and means that staff don’t need to compare stock levels or measure and gather data manually. The system can generate over 100 reports with actionable insights.
Vennersys also offers specialist services for individual industries, such as an animal adoption module for farms and zoos, table ordering software for cafes, and events management for special occasions.
Vennersys will be attending several attractions industry events during the remainder of 2022, starting with IAAPA Expo Europe this week in London. The team is ensuring it has a presence at all the key events, meaning that the firm is staying up to date with the latest trends and will be on hand to help operators through the busy autumn period.
