Merlin Entertainments has unveiled its new attraction for Blackpool’s seafront. The £2.3 million Gruffalo & Friends Clubhouse is opening in May 2023.
Bringing together six stories and characters from writer Julia Donaldson and illustrator Axel Scheffler, the family-friendly indoor attraction is located next door to Sea Life Blackpool.
Developed in partnership with Magic Light Pictures and Blackpool Council, it will join Merlin’s seven other attractions in Blackpool.
These include the Blackpool Tower, Peter Rabbit: Explore and Play, Madame Tussauds, and Blackpool Tower Dungeon.
“Blackpool is the UK’s number one family seaside resort and this latest partnership with a globally recognised brand will provide compelling new reasons for visitors to come to Blackpool,” said Kate Shane, Merlin‘s regional director.
“This significant investment further supports Merlin’s strategic growth plans, bringing further jobs and economic benefit to the local community and wider region.”
The Gruffalo & Friends Clubhouse
In the new Blackpool experience, guests will enjoy a magical 3D world featuring The Gruffalo‘s deep dark wood and Princess Pearl’s castle in Zog.
The attraction’s zones are inspired by The Gruffalo, The Gruffalo’s Child, Zog, The Snail and the Whale, Room on the Broom and The Highway Rat.
“The Gruffalo & Friends Clubhouse will be the first of its kind and we can’t wait to see this amazing space, full of play and adventure, come to life,” said Alex Sanson, senior brand manager at Magic Light Pictures.
“Merlin Entertainments have done brilliant work with The Gruffalo and Room on the Broom at Chessington; as well as with Zog at Warwick Castle.”
Last year, Blackpool Council selected Merlin to manage Sandcastle Waterpark, the UK’s largest indoor water park.
“Blackpool already has the biggest portfolio of branded attractions outside London and the addition of this world-class family attraction will strengthen that position,” said Blackpool Council leader Lynn Williams.
Images: Merlin Entertainments
