Day Out With The Kids, a leading ‘things to do’ and days out platform based in the UK, has announced the successful completion of a management buyout (MBO), led by CEO James Morgan.
The aim of this MBO is to assist the company’s further growth and offer improved services to its remarkable annual audience of more than 35 million. This significant achievement was made possible by a group of private investors who supported a deal expertly constructed by renowned national corporate financiers, Debrett’s Private Finance.
Day Out With The Kids, which was founded in 2006, provides parents and families with inspiration for days out and activities across the UK. It brings together over 8,000 attractions and thousands of expertly chosen suggestions for people to do in their area and around the UK. The company aims to concentrate investment on establishing another revenue stream in attraction ticketing to go along with its membership programme, which gives members discounts on popular attractions and access to unique deals.
Firm will continue to grow and build audience
“It is with real excitement we can announce that Day Out With The Kids has the support of new investors to continue growing, building our audience and offering additional benefits to users of the site and our members,” says Morgan. “This deal will help unlock the huge potential we have. We have ambitions to become a major player in the attraction tickets arena within the next 18 months, amongst other exciting growth plans.”
Will Mason of Debrett’s Private Finance adds: “It has been an absolute pleasure to work with James and his team who have built a very impressive business with huge potential to grow. The new investors bring a wealth of experience and will no doubt be of huge value to James and his team over the coming years of expansion.”
The Debrett team was led by Mason and Gabriella Eeles with support from David Totney. Other advisers included Roger Birchall, Richard Cox, Ruairi O’Grady and Clare Hanna of Browne Jacobson, as well as Ses Mehmi of Claritas Tax. Post-deal, Debrett’s will continue working with the business. Mason and Totney will join the board alongside the new chair, Darryl Eales and non-executive, Richard Swann, who are both successful investors and entrepreneurs.
Day Out With The Kids is the most popular website for families looking for days out in the UK. The platform helps more than 18 million visitors discover family-friendly days out each year and has an ever-growing list of attractions on display.
