Swingers Crazy Golf has completed a $52 million investment round to extend its adults-only miniature golf concept. This includes the construction of a 40,000-square-foot flagship location in Las Vegas that will be home to five crazy golf courses spread across three floors at the Mandalay Bay Resort and Casino, reports Forbes.
Swingers, which began as a pop-up in London, has lasted nearly ten years longer than its initial five-month lifespan. Its parent firm, Competitive Socialising, now has five sites, including one in New York, two in London and two in Washington, D.C.
New venues coming to Las Vegas and Dubai
“These venues have shown that people love to socialize when there’s competitive activity involved and it’s a theatrical and immersive venue,” said co-founder Matt Grech-Smith. “So, taking our investors along for the ride has definitely been straightforward. They can see the demand and they can see the potential or the places that the Swingers brand could go.”
The recent $52 million Series-C funding was led by Cain International, a privately held real estate investment company that also provided Swingers an initial $20 million in 2018. This round also included a number of institutional investors from other sources. As a result of this boost, Swingers is anticipated to grow to at least 15 locations in 2026, generating close to $150 million in income annually.
The Las Vegas location will transform a former nightclub into a vast English “country house” idea and is slated to open in 2024. Alongside the crazy golf courses, guests will be able to enjoy speciality cocktails served by caddies, a range of street foods, and DJs spinning tunes every night.
The company will also debut its first franchise venue in Dubai in 2024.
Competitive socialising is a huge trend, with new several mini-golf experiences emerging within that sector. This includes brands like Puttery and Puttshack.
Top image credit Swingers
