AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced a new webinar called From Insights to Impact: Sierra Nevada’s Revenue Scaling Hack Through Brand Experiences, which will take place on Wednesday 16 August at 10 am PT / 1 pm ET.
This free online event will be ideal for operators looking to introduce next-level experiences. During the session, Amy Ebling, guest experience supervisor at the Sierra Nevada Brewing Co., will explain how the company tapped into customer insights to turn infrequent buyers into loyal customers by 93%. Sierra Nevada also boosted satisfaction by 92% and improved its brand perception by 86%.
Sharing the secrets of success at Sierra Nevada Brewing Co.
The upcoming AnyRoad webinar will delve into the secrets behind these impressive results.
Attendees will learn how Sierra Nevada personalised brand experiences to turn infrequent buyers into brand advocates, and how the company leveraged emotional and data-driven brand experiences to influence purchasing behaviours positively. The webinar will also show how operators can prove ROI and the impact of brand experience initiatives using qualitative and quantified data.
To register for a place on the webinar, please click here.
This is the latest in a series of insightful webinars from AnyRoad. In July, the firm hosted a webinar entitled How AI Is Changing Events & Activations. During this online session, AnyRoad’s co-founders explored the topic of artificial intelligence (AI) and experiential marketing.
In addition, the company also announced its new publication, the First-Party Data Playbook, earlier this year. This breaks down the complexities of event marketing with actionable guidance that will support the development of an event marketing strategy. The publication takes a skills-based approach to help marketers assess the capabilities of their teams. Plus, it shares tools and approaches to make the most of these talents and it covers database building in detail.
