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Endurescreens to present AETHRA for the first time at IAAPA Expo Europe

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Endurescreens AETHRA

Innovative surface solution offers excellent resolution, colour quality and contrast

Endurescreens, a specialist in the design, manufacture and installation of world-class projection screens, will be launching AETHRA at IAAPA Expo Europe 2023.

The company will be at booth A-114 at the Expo, which is taking place 25-28 September in Vienna, Austria. The show floor is open 26-28 September. Delegates are able to book appointments with the Endurescreens representatives online.

Introducing AETHRA

AETHRA is a new product from Endurescreens that will make its debut at IAAPA Expo Europe 2023.

This innovative surface solution builds on advances in the industry which have enabled the company to optimise reflective surfaces for contrast enhancement. The company’s new development responds to the growing demand for large format projection using special screen formats and surfaces. 

AETHRA has taken two years to develop and offers a surface solution for the firm’s acoustically transparent projection surfaces. This reproduces projected images with excellent resolution, colour quality and contrast.

Lei Yin, global sales director at Endurescreens, says: “We are incredibly excited to be showcasing our new product, AETHRA, at IAAPA Europe in Vienna. We can’t wait to discuss this amazing new surface solution with our colleagues in Vienna.”

Endurescreens specialises in high-quality screens that are custom-designed to any shape or size, and built to offer superb colour rendition and viewing angles. The manufacture of the panels and the installation are optimised to give near-perfect seams when images are projected, and years of service.

The team behind Endurescreens has many years of experience in all aspects of visualisation and large-scale immersive environments, including themed entertainment rides, museums and exhibits, dome theatres and planetariums, CAVEs and much more

Earlier this year, Endurescreens brought a new flying theatre experience to Kathmandu Park | Punta Cana, as part of Falcon’s Resort, a partnership between Melia Hotel Group and Falcon’s Beyond Global. Together with various collaborating partners, they developed Voyage of the Fathom Wanderer, a flying theatre attraction.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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