Aura, billed as “the world’s most advanced humanoid robot”, will permanently reside at the new $2.3 billion Sphere in Las Vegas.
Developed using advanced robotics technology and artificial intelligence (AI), five Aura robots will greet guests ahead of events at the venue and provide directions.
Additionally, Aura will serve as Sphere’s “spokesbot” and brand ambassador on digital platforms and social channels.
“Hello, humans. While I understand the most complex concepts of math and science – you remain a mystery,” said Aura.
“Your emotions, your humor and your relationship with technology require further study, so you must visit me at Sphere. I am excited to meet you and introduce you to the future of live entertainment at my new home.”
As above, Aura’s technical capabilities will improve over time as she learns more about humans from her interactions with visitors.
The robot is also an expert on Sphere and will be able to answer complex questions about the attraction’s engineering, custom-designed technology and creative mission.
“Aura’s role at Sphere marks a truly innovative application of robots, providing guests from around the globe with an opportunity to move into the future of entertainment and interact within a new technological frontier,” said David Dibble, CEO of MSG Ventures, a division of Sphere Entertainment.
Sphere’s new “spokesbot”
“Our vision with every aspect of Sphere is to transform the way people experience live events, and with Aura we are pushing the boundaries of how robotics can be used to enhance our guests’ journey through the venue.”
Sphere opens on 29 September with a U2 residency. It will also premiere an immersive film on “the largest screen on the planet” by director Darren Aronofsky.
Media artist Refik Anadol recently became the first artist to transform Sphere’s exterior into a digital experience called Machine Hallucinations: Sphere.
Images courtesy of Sphere Entertainment
