Arte Museum, an immersive art experience with locations in Korea and China, is opening its first North American exhibition in Las Vegas next month.
Via the Las Vegas Review-Journal, the $25 million space covers an area of 30,000 square metres and launches on 29 November.
Like all Arte Museum exhibitions, the new Las Vegas venue is produced by d’strict, a digital media content and technology design company.
“One distinguishing feature of our content is its nature-driven focus and their instinctive resonance,” Sean Lee, CEO of d’strict, told the Review-Journal.
“Besides the authentic natural scenes, guests will also journey through fantastical, dreamlike landscapes that allow them to experience something truly magical.”
Nature-inspired exhibits at Arte Museum spaces are brought to life through digital media technologies and visual creativity.
“You hear crashing waves, smell the blossoms, taste a delicious tea as you watch plum blossoms bloom before you,” Lee added.
The first Arte Museum launched in Jeju, South Korea in September 2020. Since then, the company has expanded to other Korean cities, and to Chengdu, China and Hong Kong.
Arte Museum’s global expansion
The Art Museum exhibitions in South Korea have welcomed more than 4.5 million guests since 2020.
Another new Arte Museum experience is planned for Busan, Korea, as well as Dubai. Lee said a second venue in North America is coming to Santa Monica as part of plans to operate around 20 locations in major cities across the world by 2026.
The new attraction in Chengdu opened in April. “I hope that Arte Museum, as a space where visitors can encounter the beautiful natural landscapes of Chengdu and Sichuan through immersive media art, will bring enjoyment and relaxation to the people who visit Chengdu,” said Lee.
In more news for Las Vegas, a new 5D projection experience called Dreambox360º is opening in early 2024.
Images courtesy of d’strict
