SPREE Interactive, a leading provider of active free-roam VR experiences, has announced a new collaboration with Landmark Leisure which will see SPREE Interactive’s state-of-the-art technology and immersive experiences rolled out to FECs across India and the Middle East.
Five turn-key free roam virtual reality (VR) systems will be installed at different Landmark Leisure Family Entertainment Centres thanks to an order arranged by Amusement Services International, the exclusive Middle Eastern and Indian distributor for SPREE Interactive GmbH. This large order comes after a SPREE VR arena was successfully installed as a pilot project at a Landmark Leisure location in the United Arab Emirates. The arena was a huge hit with guests and became an invaluable source of income.
Immersive experiences for Middle East and India
The most advanced VIVE Focus 3 VR headsets from HTC will be used in the VR arenas, guaranteeing that players will experience the maximum amount of immersion and involvement. To serve a broad range of age groups, SPREE Interactive GmbH has assembled a sizable library of family-friendly games appropriate for players six years of age and up. These VR arenas will also introduce guests to SPREE’s recently launched VR Laser Tag adventures.
“SPREE Interactive is excited to strengthen its presence in the Middle East and India through this order with Landmark Leisure and the support of Amusement Services International,” says Jonathan Nowak Delgado, CEO at SPREE Interactive GmbH. “We are dedicated to providing families with unforgettable, immersive experiences, and our collaboration with Landmark Leisure is a testament to our commitment to redefining entertainment in the region.”
Renowned for providing excellent entertainment and leisure activities for people of all ages, Landmark Leisure is a brand known for its family-friendly offerings. Through the integration of SPREE’s cutting-edge virtual reality technologies, Landmark Leisure is making a substantial advancement in providing its guests with unforgettable and exclusive experiences.
This partnership has been made possible by Amusement Services International. ASI’s knowledge and dedication to providing innovative entertainment solutions have been crucial in bringing this collaboration to fruition.
“We are proud to be a part of this exciting venture,” says Prakash Vivekanand, managing director at ASI. “Working with SPREE Interactive GmbH and Landmark Leisure to bring the latest in VR entertainment to the Middle East and India has been a rewarding experience. We believe that this partnership will set new standards for family entertainment in the regions.”
The firm revealed a new multiplayer VR laser tag game, CyberMosh Mayhem, in the summer. Earlier in the year, it also celebrated the success of its new attraction in Medellin, Colombia. This SPREE Arena is the company’s first South American project and the first VR attraction at the Happy City family entertainment centre. In a record-breaking month, the SPREE Arena generated revenue of Col $13.959m for the FEC.
