AnyRoad, a leading Experience Relationship Management (ERM) platform, has published an ebook to support organisations in understanding the impact of their events.
60 Must-Have Post-Event Feedback Questions is a downloadable resource which provides a comprehensive guide to asking the right questions to better evaluate success.
The ebook is available to download here.
It includes all the information needed to select the best questions that will not only inform better marketing decisions but will also identify what the organisation needs for growth.
The 60 Must-Have Post-Event Feedback Questions ebook features:
- Net promoter score indicators.
- Respondent demographics and psychographics.
- Experience and marketing analysis.
- And much more.
Providing data intelligence
AnyRoad is the industry-leading Experience Relationship Management (ERM) platform and enables companies around the world to effectively measure, scale, and implement their offline and digital experiences. By providing data intelligence based on experiences, AnyRoad enables businesses to build brand loyalty, modify consumer behaviour, and better understand their brand associations.
AnyRoad recently announced the publication of The Field Marketing Survival Kit, a downloadable ebook which provides field marketers with an extensive range of tools to support their projects. Successful experiential projects, the AnyRoad says, are underpinned by strategy, and supported by resilience, adaptability, and resources designed for the specific challenges of events. It has developed The Field Marketing Survival Kit to offer specific guidance and support the creation and delivery of experiential projects.
Its other downloadable ebooks include the Ultimate Guide to Brand Activations: Building Emotional Bonds, which offers everything that operators need to know about brand activations in one publication.
Other resources include Strategies for Event Marketers: First-Party Data Playbook, which offers operators a comprehensive understanding of event marketing, and The Field Activation Budget Worksheet for Every Occasion.
The firm also provides a range of webinars on various event and experience topics.
Brand Experience ROI: Proving Your Value and Driving Brand Growth shares ways that organisations can use data and insights to create an improved brand experience impact – which will be approved by the chief marketing officer and executive team.
Meanwhile, Strategies to Maximize the ROI of Your Events and Activation shares the frameworks and strategies used by leading companies, AnyRoad will reveal ways to measure and clearly demonstrate the ROI of events and activations from event platforms.
