Grande Experiences, a leading global arts and culture immersive experience company, is celebrating the 100th display of Van Gogh Alive which opens on 6 January at Warehouse TERRADA G Building, Tokyo.
The display marks a significant milestone for the internationally acclaimed multi-sensory immersive experience. Offering a journey into the artwork of Vincent van Gogh, the experience is on a continual global tour which has spanned from Rome to Berlin, Sydney, and Singapore. It has been shown numerous times in some cities and venues to meet demand.
Bruce Peterson, founder and CEO, Grande Experiences, says: “We are immensely proud to mark the 100th display of Van Gogh Alive in Tokyo, a city renowned for its appreciation of art and culture, in a country that had a significant influence on Vincent.
“This milestone reflects not only the global appeal of Van Gogh’s timeless masterpieces but also our commitment to providing audiences worldwide with an immersive, transformative encounter with his genius. Van Gogh Alive continues to transcend boundaries, inviting viewers on an emotional journey through the extraordinary life and works of Vincent van Gogh.”
Multi-sensory experience
The Van Gogh Alive experience launched in 2011 following a two-year development process. By fusing music, technology, art, and scent, Van Gogh Alive offers a captivating, multi-sensory experience to a wide range of visitors.
Infused with colour and energy, Van Gogh’s artwork is ideally suited for an immersive experience that takes viewers to another world and offers a respite from the stresses of everyday life.
The artist’s enduring appeal and relevance come not just from the masterpieces he created, but also from his life story. His difficult mental health journey, for example, plays an important role in raising awareness around the issue.
Walls and floors are drenched in a symphony of colour as the artist’s renowned masterpieces are brought to life. The experience immerses audiences in the artworks, offering an unparalleled opportunity to explore Van Gogh’s legacy, life and era.
Van Gogh’s life in the Netherlands, Paris, Arles, Saint-Rhemy, and Auvers-sur-Oise is explored through over 3,000 images of his captivating artworks. These are skillfully projected from up to 40 projectors, and accompanied by an expressive classical soundtrack.
Visitors may freely explore without following a set path. As they encounter the intricacies of Van Gogh’s profound artworks from new viewpoints, they will undertake a journey of self-discovery while celebrating the artist’s life and brilliance.
Grande Experiences recently celebrated the largest display of Monet & Friends Alive in Southeast Asia as the experience opened at ICONSIAM in Bangkok. The venue had previously shown Van Gogh Alive from March to September.
