Andreas Veilstrup Anderson, CEO of Liseberg and Chair of IAAPA’s Global Sustainability Committee will be speaking at greenloop – sustainability in visitor attractions conference 2024.
Now in its fourth year, greenloop is blooloop’s ground-breaking conference focusing on sustainability in visitor attractions.
Join us on 30 April 2024, online, to be inspired and informed by the industry’s leading voices in sustainability.
IAAPA’s ESG targets and initiatives
Andersen will be discussing IAAPA’s ambitious work on sustainability.
IAAPA, the global association for the attractions industry,announced the results of its preliminary, and thorough, scoping work on ESG in December 2023.
More details will follow, but the organisation’s plans include not only assistance for members, but also work to look at its own operations.
Six flagship initiatives have been identified around Net Zero, Zero Waste, diversity and inclusion targets, communications and disclosure and membership ESG support.
IAAPA ESG Strategy Webinar, Dec 202371% of IAAPA members see sustainability as ‘extremely or very important to their organization’.
Liseberg and IAAPA

Andreas Veilstrup Andersen is the CEO and President of the Liseberg Group, Sweden – operating one of Scandinavia’s most visited amusement parks. Andersen has a legal and financial background and has been working in the amusement park industry since 2000. First in several capacities at Tivoli Gardens in Copenhagen, Denmark, later as Vice President of European operations at IAAPA EMEA in Brussels, Belgium.
Andersen was the 2018 Chairman of IAAPA, and currently holds board positions at Farup Sommerland and Alsik Hotel in Denmark, as well as Momentum Leisure and Leo’s Lekland, Europe’s largest chain of FEC’s.
Andreas is heading up IAAPA’s sustainability initiatives, and occasionally blogs on https://reflections.liseberg.se/.
Emily Dow, Design Studio Executive with Walt Disney Imagineering at greenloop 2021When it comes to solving really big challenges, like how do we build sustainable theme parks, resorts and cruise ships around the world, it takes all of us and all of these different industries coming together.
And that’s what’s great about greenloop … our collaboration is key to really think about how we build sustainable themed entertainment experiences.
Founded in 1918, IAAPA is the Global Association for the Attractions Industry. With over 6,000 member companies from over 100 countries, IAAPA’s members include professionals from:

- Amusement parks, theme parks, and attractions
- Family entertainment centres
- Museums and science centres
- Water parks and resorts
- Zoos and aquariums
- Industry manufacturers and suppliers
IAAPA is dedicated to enhancing members’ operational efficiency, marketing strategies, safety protocols, and overall profitability, while upholding the utmost professional standards.
Functioning as the industry’s advocate, IAAPA serves as the authoritative voice on safety, advocacy, and government relations. With offices across North America, EMEA, Latin America, and Asia Pacific, IAAPA works with governmental bodies on smart regulations that ensure safe experiences for all.
IAAPA also hosts global events and trade shows, facilitating the dissemination of successful ideas and practices.
Join us at greenloop!

For those looking to gain insights into how the attractions industry can tackle the climate emergency, greenloop is not to be missed! Hear from the operators, suppliers, and leaders at the forefront of sustainable initiatives and learn how the industry is transforming to meet climate targets and plan your next steps …
greenloop will be held online on 30 April. Tickets from just £10pp.