purematic provides comprehensive visitor management and evaluation software solutions for the attractions industry. Founded in 1999, the company’s systems can be found in most major theme parks throughout Europe, making them one of the leading providers of KPI software in the sector.
purematic’s mission is to enhance the visitor experience through its technology, providing attractions with valuable insights and tools for more efficient operations and guest satisfaction. With a focus on real-time data and active management, purematic enables clients to make informed decisions, streamline processes, and elevate the overall visitor experience.
Products and Services
The AIS System is purematic’s flagship product and provides theme park operators and retailers with key figures that help manage their portfolios of rides and stores. Whilst providing users with traditional KPI information such as number of visitors, customer turnover and capacity utilisation per area, the AIS system also provides RPI (Ride Performance Indicator) data.
RPI information goes into detail about how an attraction is operating, providing key data such as:
- Attraction utilistaion
- Minute-by-minute wait times
- Changes in wait time
- Visitor numbers
- Height of visitors
- Weather information
- Automatic malfunction registration.
All of this information is then stored as historical data that can be accessed at any time. The bespoke system means that reporting can be provided to your attraction by email as frequently as necessary. This information can also be accessed via a mobile app, which provides the platform to make operational adjustments to the service through purematic’s intuitive and detailed software.
Other systems in the purematic suite include pure.DSS for digital signage management and pure.IOC for controlling electricity use in aquatic leisure spaces.
Clients
purematic systems can be found throughout many of the leading theme parks across Europe, ensuring that they are maximising their operational potential. Attractions that have already found success with the systems include Phantasialand, Liseberg, Djurs Sommerland, Europa Park, Rulantica, Suntago, Karls and more!
