Smeetz, a provider of smart all-in-one ticketing software for leisure and cultural attractions, has announced a long-term partnership with Kynren to deliver a state-of-the-art, all-in-one commerce solution for Kynren – The Storied Lands, a brand-new theme park expected to open in the summer of 2026, pending final planning approval.
As a new daytime experience in the Kynren park in Bishop Auckland, The Storied Lands will guide visitors on an engaging journey through history, myth, and legend, showcasing stunning live-action performances that vividly recreate the past.
Transforming how attractions engage with guests
Following a comprehensive evaluation, Kynren has chosen Smeetz’s cutting-edge unified commerce platform to enhance its ticketing, food and beverage (F&B), and retail operations. This partnership is set to commence in 2025, coinciding with the final season of Kynren’s current show format. The AI-powered Smeetz system will take over the existing ticketing framework, enabling a fully integrated, data-driven operational model.
Kynren’s Michael Slavin says: “Creating Kynren – The Storied Lands is an ambitious project, and we needed a partner that could handle the complexity of a modern theme park’s operations while ensuring a seamless experience for our visitors.
“Smeetz stood out for its ability to unify ticketing, memberships, seating plans, retail, and F&B into a single platform, providing us with greater flexibility, operational efficiency, and valuable data insights. Their technology will play a crucial role in helping us bring this unique attraction to life.”
The partnership between Smeetz and Kynren focuses on simplifying operations, boosting sales, and improving the customer experience. By incorporating advanced technology and unifying all sales processes into one platform, Kynren will provide visitors with a seamless, modern, and engaging experience.
Nick Fenton, UK sales director at Smeetz, says: “Kynren – The Storied Lands is set to audiences an experience not seen in the UK before and we’re proud to support Kynren in bringing this vision to life.
“This is more than just a tech upgrade—it’s about transforming how attractions engage with their audiences. I can’t wait for summer 2026, when this groundbreaking project becomes a reality and sets a new benchmark for immersive theme park experiences in the UK!”
Last year, Smeetz launched the Smeetz Atlas AI support and sales chat agent. This new feature for the firm’s unified commerce solution is designed to transform how leisure venues engage with their customers. Atlas offers seamless, instant support, making it easier for venues to handle customer inquiries and scale their operations effortlessly.
