Attractions.io, a leading creator of mobile visitor apps, is hosting a webinar that will explore how gardens can use mobile to reduce costs, enhance visitor engagement, and optimise operations.
The Mobile Strategy Helping Gardens Do More With Less will take place on 11 March at 11.30 am ET. Register to attend here.
The 45-minute session will share how Magnolia Plantation and Gardens in Charleston, and Filoli Historic House in California have used mobile apps to enhance the visitor experience and offer help with wayfinding, details about points of interest, and personalised recommendations.
In addition, the apps act as digital guides to each garden’s rich heritage, and enable visitors to discover stories about their past as they explore the beautiful landscapes.
First-hand insights
Guest speakers Ivey Gibbs, sales operations manager at Magnolia Plantation and Gardens, and Alex Elias from the guest experience team at Filoli Historic House will share how these historic gardens have transformed the visitor experience using mobile technology.
This webinar will offer marketers and operations teams practical approaches for updating operations and improving guest engagement.
Botanical gardens, plantations, and outdoor attractions will gain insights into how digital tools can minimise operational strain, reduce costs, and enhance visitor engagement.
The session will discuss how the two attractions reduced printing costs, approaches to introducing digital initiatives to employees and visitors, and peer-tested insights on reducing operational strain and developing new opportunities for income generation.
Attractions.io recently launched its new AI Assistant, which connects to an attraction’s existing technology to provide personalised recommendations and real-time help throughout a visit.
See also: AI that matters: how emerging tools can create real guest value
The technology, which provides a VIP experience for every visitor, was unveiled at IAAPA Expo 2024. Like Attractions.io’s mobile app platform, the AI Assistant brings together key touchpoints in the visitor journey to uncover impactful, real-time data which can then deliver customised responses.
