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Alterface launches first Action League attraction in China

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Alterface opens first Action League attraction in China

Alterface, a leader in interactive technology, has launched Action League Popcorn Revenge at Suzhou Paradise Forest World, marking the first Action League attraction in China.

The unique tournament-style attraction brings together ultra-dynamic multi-axis rotation and competitive gameplay to provide a new interactive entertainment offering for family entertainment centres (FECs) and location-based entertainment (LBE).

Action League Popcorn Revenge at Suzhou Paradise Forest World

China debut for Popcorn Revenge IP

Action League, winner of the 2021 IAAPA Brass Ring Award for Best New Product Concept, features an innovative, multi-round interactive experience. Players take part in a series of challenges, which feel unique with every round as the dynamic rotation system shuffles the teams.

The Popcorn Revenge Compact Edition has been created to meet the needs of LBE venues. This made it an ideal fit for Candy World, Suzhou Paradise Forest World’s three-floor indoor entertainment zone.

Action League Popcorn Revenge at Suzhou Paradise Forest World theming

The attraction is space-efficient and cost-effective, while offering high levels of interactivity. Additionally, the Popcorn Revenge Compact Edition has a throughput of 240-360 visitors per hour within its 200 square metre footprint.

Alterface’s much-loved and mischievous IP, Popcorn Revenge, is popular across Europe and Japan, and makes its debut in China with this installation. The IPs combination of humour, action, and friendly competition makes it suitable for players of all ages.

At Candy World, Action League Popcorn Revenge attracts players with a semi-open layout and customised theming. This incorporates bold pink tones and eye-catching details that integrate the attraction into the colourful Candy World aesthetic.

Power of partnership

This launch is the result of a collaboration between Alterface and Jiangsu Boren Culture Technology. This brings together Alterface’s expertise in interactivity with Boren’s extensive knowledge of the Chinese market to deliver an attraction tailored to local audiences.

Action League Popcorn Revenge at Suzhou Paradise Forest World exterior

Stephane Battaille, CEO of Alterface, says: “Our partnership with Boren has been instrumental in bringing Action League to life in China. Through this collaborative approach, we’ve delivered a world-first attraction, and we’re excited to see its potential for replication in markets around the globe.”

“This collaboration has demonstrated the true power of teamwork,” says Mr. Gu, CEO of Boren. “We are confident this project will provide endless fun for visitors at Candy World, and we look forward to its expansion to more locations.”

Alterface recently launched new service packages to support clients in developing innovative interactive experiences.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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