Max-Matching Entertainments, a leading developer, investor, and operator of IP-themed location-based entertainment in China, and the Longhua District Key Area Construction Center have announced the signing of a strategic cooperation agreement to collaboratively develop an international IP-themed entertainment complex in Longhua District, Shenzhen.
The announcement was made at IAAPA Expo Asia in Shanghai, emphasising the transformative impact of this partnership on China’s themed entertainment and cultural tourism industries.
The upcoming project will be situated in Dalang Fashion Town, a vibrant district in Longhua. It will feature themed FECs, hotels, F&B outlets, retail spaces, and shows, including new themed attractions debuting in China for the first time. Following the partnership with Max-Matching Entertainments last year, RWS Global will also bring IP-themed shows and musicals to the development.
An impactful project
This marks the third significant international IP-themed attraction project by Max-Matching Entertainments in China.
Longhua District, a key hub in Shenzhen, offers substantial geographical advantages, while Dalang Fashion Town is celebrated for its rich cultural heritage. This project represents a significant endeavour by Longhua to integrate the fashion and cultural tourism industries, aiming to develop a culturally distinctive cluster within the Guangdong-Hong Kong-Macau Greater Bay Area.
The goal is to attract diverse audiences, including young people and families, from a population exceeding 87 million.
Owen Zhao, president of Max-Matching Entertainments, says: “Shenzhen has emerged as a leading city in China’s burgeoning young consumer market, and its swift collaboration with the Longhua District government to advance this project is a powerful indication of the government’s commitment to international intellectual property initiatives.
“This endeavour underscores our confidence in Shenzhen’s dynamic consumer base and the broader South China market. As a pivotal city within the Greater Bay Area, Shenzhen offers a diverse range of themed entertainment experiences. The introduction of premier international IP projects will not only enrich the cultural and tourism landscape of the Greater Bay Area but also elevate the global profile of its cultural offerings.
“With the unwavering support of the Longhua District government, we are confident that Dalang Fashion Town will embody a vibrant industrial spirit and provide exceptional experiential content. We hold a strong optimism for the cultural and tourism development prospects of both Longhua District and Dalang Fashion Town”.
Zhang Shicong, deputy director of the Longhua District Key Area Construction Center adds: “We are thrilled to partner with Max-Matching Entertainments on this impactful project, which marks a significant footprint in our efforts to bring premium international IP projects to Longhua. The collaboration is set to enhance the fashion, cultural and tourism dynamics of Longhua District while also driving economic growth in the region.
“We eagerly anticipate the positive influence this project will bring to Longhua in developing the internationally appealing fashion and cultural tourism destinations.”
This week, Max-Matching and Hasbro, leading games, IP and toy company, also shared updates on the development of the Peppa Pig outdoor theme park in China.
