Float4, an award-winning multidisciplinary studio that integrates digital experiences in physical spaces, presented an immersive projection mapping show as part of Let’s Glow SF in December 2024, for client A3 Visual and the Downtown SF Partnership.
Let’s Glow SF is an annual holiday projection event that takes place at venues across downtown San Francisco, featuring large-scale animated light installations.
Over ten nights, the Pacific Coast Stock Exchange transformed into a dynamic canvas of light, movement, and storytelling through Float4’s Lightweavers: Painting Love. This event featured an elaborate ballet of colours and motion, utilising precision projection mapping to seamlessly blend animation with the building’s architecture.
Bringing the holiday magic to life
The piece depicted the journey of a radiant orb through love and discovery, with each scene crafted to highlight the building’s depth and grandeur. As the finale reached a crescendo, Lightweavers left festivalgoers immersed in the magic of the holiday season.
Earlier this year, Float4 created another visual art piece, named Little Red, for the Lobby Columns installation at The Cosmopolitan hotel in Las Vegas. This project follows the firm’s impressive visual art installation for the hotel in 2023, Opulence.
This piece further immerses guests in a fantastical realm. This time, the titular main character ventures into mysterious forests, encountering various predatory creatures before finding her way through a magical door that leads her into a radiant new setting.
Last year, Float4 also shared details of its projects in collaboration with Hyatt Regency Orlando in Florida. The studio collaborated with the award-winning resort hotel to create digital art installations that make a lasting impression and invite guests to connect more deeply with the Hyatt brand.
The collaboration, launched in 2023, aimed to create a series of interventions for the hotel’s lobby, ballrooms, and skybridge that would surprise and engage guests.
