Situation, a leading global agency specialising in delivering impactful full-service marketing and advertising for experience-based brands, has announced that its flagship Fandom Unpacked podcast series is entering into an official partnership with The International Ticketing Association (INTIX), the leading professional association and forum for the live event ticketing and fan experience community.
The partnership will begin with a livestream on September 10, 2025, at 1 PM ET, featuring Feld Entertainment’s Jim Moseley in conversation with hosts Damian Bazadona, Peter Yagecic, and Maureen Andersen about how legacy brands inspire lifelong fandom.
The livestream recording of the conversation is exclusive to INTIX members and Situation clients and partners, and a recording of this discussion will then be available via the Fandom Unpacked podcast.
With over twenty years of experience, Situation has created award-winning campaigns for renowned names in arts, culture, and entertainment, such as Disney Theatrical Group (including The Lion King and Aladdin), Wicked, BAM, Major League Soccer, Roundabout Theatre Company, and the Hong Kong Ballet.
Recognised as a top workplace by Crain’s and the Best Companies Group, the agency is driven by the core belief that action is more impactful than possession and that shared experiences can inspire people, communities, and culture.
Now, with Fandom Unpacked, Situation has established a platform to explore the future of fandom by examining the psychology, technology, and trends influencing contemporary fan behaviour. Through this new collaboration with INTIX, Fandom Unpacked will co‑produce exclusive content and events, creating meaningful connections within the ticketing and live entertainment industries through valuable insights and important discussions.
Showcasing bold voices and breakthrough ideas
“This partnership is a big moment for Fandom Unpacked. INTIX is where the real doers in live events come together, and that’s exactly who we want to be in conversation with,” says Damian Bazadona, co-host of Fandom Unpacked and founder of Situation.
“At INTIX, we don’t just connect professionals—we fuel the powerhouses who create unforgettable live experiences,” adds Maureen Andersen, president & CEO of INTIX.
“Partnering with Fandom Unpacked gives us the stage to showcase the bold voices and breakthrough ideas redefining ticketing and fan engagement. This isn’t just a conversation—it’s the future, and we’re bringing it directly to our community.”
Fandom Unpacked has featured leaders from major brands shaping contemporary fan culture, including Disney, F1, Southwest Airlines, the US Open, and the NFL, as well as well-known entertainment and media entities such as Tessitura, the Recording Academy, and PBS.
Covering topics from franchise storytelling and platform-native content to fan-focused live experiences, the series explores how to forge lasting connections in a world driven by passion.
This partnership highlights both INTIX’s and Situation’s mutual dedication to innovation in live experiences and to amplifying the voices shaping what fandom will look like in the future.
