7thSense, the multi-award-winning media solutions specialist, has launched its new sister company, CurtainUp, a specialist technical services supplier that will support the delivery of outstanding AV experiences.
This new venture from the founder and owners of 7thSense, pixel technology experts and industry veterans Richard Brown, Matt Barton, and Adam Neale, combines their expertise in solving the most difficult challenges in live entertainment, theme parks, museums, and immersive environments worldwide to realise ambitious creative visions.
CurtainUp’s expert team is committed to delivering excellent technical project management, bespoke software solutions, proof of concept testing, and innovative display system design. With a strong legacy shaped through years of partnership with 7thSense, it is set to empower clients to ‘think boldly, and beyond the extraordinary.’
Brown says, “For over twenty years, 7thSense has helped customers open shows, experiences and attractions on time by providing the highest-quality, flexible AV products.
“With CurtainUp, we’re expanding on that legacy. We’re giving clients direct access to a dedicated team that’s focussed on project management, technical problem solving, innovation, and turning creative vision into reality while 7thSense continues to expand its AV product offerings.”
Grounded approach
CurtainUp’s wide range of services includes technical project direction and management with end-to-end support from design through delivery. This aims to ensure projects stay on track and surpass expectations.
The company also provides bespoke software solutions, with tools and systems that are customised to unique technical and creative requirements, as well as technical problem-solving, including detailed investigation, diagnoses, and solution services, informed by years of experience.
When testing bold ideas early in a project, the team offers proof of concept studies with rapid prototyping and feasibility analyses. Additionally, CurtainUp specialises in display system innovation development, focusing on design and integration for advanced display experiences.
“Our approach is grounded in the unshakable rule of entertainment that is ‘The show must go on,” says Barton. “That mantra continues with CurtainUp. We’re here to make sure no creative ambition is too big, and no technical challenge is too complex.”
CurtainUp is perfectly placed to take advantage of extensive industry experience, robust technical infrastructure, and a solid reputation for delivering even under challenging circumstances.
Neale says: “We are incredibly excited about what this means for the industry. CurtainUp is here to collaborate with integration partners and offer services that strengthen and support project teams. With a commitment to ensuring success at every stage, from concept to curtain call.”
Barton will be present at IAAPA Expo Europe 2025, which is taking place in Barcelona from 22 to 26 September. He will be spending his time between the Experience UK stand, #2-118, and the Themed Entertainment Association (TEA) stand , #1-1027.
Recently, 7thSense and Smart Monkeys, Inc. announced the enhanced integration of the ISAAC AV Management Platform and Delta Media Server for even more effective AV control and easier media playback scheduling.
