Convious, a leading eCommerce platform for the leisure industry, will be hosting a webinar with Erlebnis-Zoo Hannover, where the attraction will share insights into how it has embraced technology in order to help it optimise its operations process. Working with Convious, the zoo has been able to make data-driven decisions and overcome operational challenges.
The webinar will take place on Friday 31 March at 10 am CET. Attendees will learn about the challenges that the zoo has faced, which may be similar to those experienced by other operators ahead of the 2023 season, and will also discover how technology has enabled it to optimise its operational resources.
Partnership has helped overcome challenges
The popular German zoo, which has been in operation for 150 years, sees more than 1 million visitors every year and employs over 500 staff. Over the years it has weathered a number of challenges, including economic recessions, the global pandemic and the transition to the digital age, which has brought with it more competition within the industry.
During the webinar, Sebastian Bär, senior manager of digital development, customer experience and pricing at Hannover Zoo will talk about the issues that led to the attraction’s partnership with Convious, and how the company’s technology has helped it to bring stability and predictability to their sales cycle, communications and pricing structures.
Issues included unpredictably fluctuating visitor numbers, with 50% of visitors still paying at the gate, causing lines on peak days and making it harder to manage operations effectively. The webinar will examine the function of dynamic pricing, how it propels advanced online ticket sales, and how it enables Hannover Zoo to proactively respond to slower times to boost attendance in advance.
Adriaan Van de Hek, chief strategy officer at Convious says:
“We are looking forward to talking to Hannover Zoo and exploring the extent to which technology can help to improve visitor operations. We will look at what can be automated and how much of the operational and communications process can be managed from one platform.
“We will also be taking live questions so this is a great opportunity for anyone facing challenges ahead of opening this season to put their questions to the team and get some top tips on how to ease the life of staff.”
To register, please click here.
Convious also recently upgraded ticketing for Bavaria Filmstadt, a leading studio tour attraction in Germany.
