Dimensional Innovations (DI), in partnership with the Dallas Mavericks, JRA – Part of RWS Entertainment Group, Heritage Werks and DI Build, has announced the opening of a new immersive public exhibition exploring the Dallas Mavericks’ 42-year history, called Mavs Vault, presented by ShiftKey.
Visitors to the Mavs Vault experience, which is open until 23 October within the Hall of State at Fair Park at this year’s State Fair of Texas, can discover never-seen-before artefacts and archive footage, alongside merchandise, memorabilia and more. A special VIP preview on 28 September showcased colourful displays, artefacts, interactives and unique photo opportunities.
Industry experts work on collaborative project
To create a memorable and engaging visitor experience, JRA, a leading experience designer, worked closely with DI, an experience design, tech and fabrication firm. Meanwhile, Heritage Werks, the Mavs heritage agency of record and archival storytelling specialist, worked to curate the content and DI Build helped execute the implementation of the built space. The Dallas Mavericks provided strategic oversight and direction throughout.
“Creating the ultimate Dallas Mavericks experience for Mavs Vault was unlike anything we’ve done before,” says Dallas Mavericks director of events, Ashley Gambino. “Collaborating with Heritage Werks, DI and JRA brought this project to life, and we are thrilled to share these memories with our fans.”
Justin Wood, professional sports practice director, DI, says: “When fans and onlookers step inside Mavs Vault, they’ll be given a unique glimpse into the organization — the likes of which they’ve never experienced before. Creating this remarkable exhibit alongside the Mavs and our wonderful partners has been exhilarating, offering a deeper appreciation for the team and the impact they have on the league today.”
A great experience at the Texas State Fair
“JRA is honored to have worked with the Dallas Mavericks and our partners at Dimensional Innovations, Heritage Werks and DI Build on this exciting project,” says JRA’s executive vice president, Shawn McCoy. “I think it’s ‘safe’ to say that Mavs Vault will be one of the great experiences at the Texas State Fair.”
Heritage Werks’ executive director Charlie Turano adds: “Telling the Dallas Mavericks’ story on a platform as BIG as the State Fair of Texas is a labor of love for our team. We look forward to seeing Mavs fans connect with the memories that inspired them to fall in love with such a wonderful franchise.”
Recently, JRA celebrated the successful completion of a brand experience project for Bush’s Visitor Center Museum in Dandridge, Tennessee, US.
