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Covid-19 stories

Covid-19

The COVID-19 pandemic has had a significant effect on the attractions business, disrupting operations, changing guest experiences, and posing financial challenges to many attractions around the world. As governments imposed lockdowns and travel restrictions to prevent the virus’s spread, attractions experienced closures, cancellations, and a dramatic drop in attendance.

Many operators experienced significant income losses and financial difficulties. Ticket sales, refreshments, and merchandising were dramatically disrupted, pushing attractions to investigate alternate revenue streams and cost-cutting strategies.

Attractions were required to adjust their operations due to social distancing rules and health guidelines. Queue management, hygiene measures, and capacity limits all become important aspects of the visitor experience. To improve safety and convenience, some attractions implemented virtual queues and contactless payment systems.

Despite these difficulties, COVID-19 has expedited the introduction of digital technologies in the attractions industry. As organisations sought to engage audiences remotely, virtual tours, augmented reality experiences, and online ticketing systems rose in popularity. This digital response also highlighted the value of developing strong online platforms to maintain relationships with guests during closures and respond to changing customer requirements.

Speaking to blooloop in 2021, Fernando Eiroa, CEO of CircusTrix, reflected: “This whole pandemic is helping everybody to rethink the business and come up with new ideas and new ways to communicate with our customers and new ways to improve the experience safely.”

The pandemic’s long-term impact has prompted a reevaluation of business strategies, contingency planning, and an emphasis on flexibility and innovation to maintain resilience in the face of future crises.

Writing for blooloop at the close of Module 2 of the UK Covid-19 Inquiry, Rachel Mackay reflected that it may take significant time before we can fully understand the impact of the pandemic, but that some actions should be taken more rapidly. She recommended that attractions: “review crisis management and business continuity plans so that they were better shaped to cope with crises that were different to the ones that could easily be predicted.”

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