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Events stories

Events

Events can be categorised in two ways in regards to the attractions industry – those run by operators for guests (B2C), and those organised by organisations for operators (B2B).

Events are used year-round by attractions to draw in visitors, with seasonal celebrations such as Christmas and Halloween heavily advertised in particular toward specific target markets.

Entertainment performances can be anything from costume character appearances to massive budget musical productions, from individual talent to hundreds of performers.

The nature of events has vastly changed over time from low-key sideshows and firework displays found at funfairs to modern-day parks and museums boasting a range of technologies including projection mapping, high-spec AV solutions and drones.

When it comes to B2B, the attractions industry calendar is filled with trade shows, conferences and networking events each year which cater to the needs of specific sectors.

Theme parks and amusement parks may find events organised by the International Association of Amusement Parks and Attractions and Themed Entertainment Association to be of interest, whilst waterpark operators may be more interested in the services provided by the World Waterpark Association.

Museum groups include the American Alliance of Museums and the Association of Independent Museums for the US and UK respectively.

Zoo and aquarium institutions include AZA and WAZA (International), EAZA (Europe), and BIAZA (UK).

Blooloop also organises a selection of events each year, including the blooloop 50, which celebrates influential industry personalities and greenloop, an online sustainability conference which inspires attractions looking to operate in greener and more environmentally-friendly ways.

The blooloop Festival of Innovation looks at trends of the future, featuring discussions with pioneering suppliers and industry experts. Leading technologies and products are celebrated with the blooloop Innovation Awards.

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