Lbe stories

As the need for unique and interesting things to do grows, location-based entertainment (LBE) has become a key growth area for industry stakeholders who want to keep visitors interested and diversify revenue streams.

Immersive VR experiences, escape rooms, themed entertainment centres, and interactive museums are just a few of the high-value destinations that draw people from all walks of life. LBE’s appeal lies in its ability to produce unforgettable, sensory-rich experiences that can’t be replicated at home. This makes people want to return and spread the word through word of mouth.

New technologies are at the heart of successful location-based entertainment. Virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are some of the new technologies that make it possible to create settings that blur the lines between the real and digital worlds. These technologies improve visitors’ experiences. They also give operators valuable data about visitor habits and tastes, which they can use to make offerings more relevant and personalised.

The success of LBE sites depends on where they are located. Shopping malls, urban centres, and tourist hotspots attract many people. Working together with the retail, hotel, and entertainment industries can lead to beneficial relationships for everyone.

LBE is also flexible. This allows business plans to be both adaptable and expandable. Operators can make pop-up installations, permanent attractions, and franchised businesses fit the needs of different markets and spending levels. This adaptability means that LBE can change with the times and also follow new customer trends.