Guru, a leading creator of digital experiences for museums, aquariums and zoos, has announced the launch of a new social media sharing app.
The aim is to ensure venues maximise the potential of user-generated content which is a potent, and free, marketing tool.
The Guru-powered software makes it easier than ever for visitors to share images of their experience at an attraction on social media.
A beta version of the social media sharing and photo frames app is currently in action with one of Guru’s partners, and poised to roll out to all clients soon.
Mobile – a powerful engagement tool
Guru founder and CEO, Paul Burke, was quick to spot the potential of turning distracting mobile phones into a powerful engagement tool.
His company’s expertise is now becoming increasingly sought-after by attractions eager to connect on a deeper level with their visitors. This might be anything from a narrated visitor journey to using augmented reality to bring exhibits to life. Guru’s fast-expanding portfolio includes Battleship Iowa and the San Diego Museum of Art.
“The systems of a warship and its history are fairly complex,” says Dave Way, Head Curator of Battleship IOWA. “I was delighted to see how well the Guru employees absorbed Iowa’s story and managed to present it in a fun and entertaining way for our visitors’ additional enjoyment.”
In June this year, the San Diego-based company was awarded $100k worth of funding as part of a competition at SeismicsSD 2017.
Nine start-ups competed for the top prize at the event which was sponsored by Qualcomm Ventures.
Guru CEO Paul Burke will speak about Harnessing Data for Social Good at the MuseumNext USA Tech Session from 10:30 am to 12:20 pm on Monday, October 2nd.
