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Zurich’s World Football Museum Lost £24m in First Year



After just 9 months, the  new World Football Museum based in the heart of Zurich has recorded a loss of CHF30 million (£24.5 million),  putting its existence in doubt.

The CHF140 million (£114 million)  museum tells the story of “the beautiful game” via merchandise, memorabilia and a collection of genuine artefacts.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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