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Nintendo set to open Nintendo Gallery museum in Kyoto in 2024

Nintendo is continuing its expansion into location-based entertainment (LBE) with a Nintendo museum opening in Kyoto in 2024.

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nintendo gallery museum kyoto

After launching Super Nintendo World at Universal Studios Japan, Nintendo has revealed plans to open a museum called Nintendo Gallery in Kyoto by spring 2024.

Nintendo plans to repurpose an old factory building (Nintendo Uji Ogura Plant) and its surrounding land in Uji, Kyoto. The attraction will exhibit beloved Nintendo gaming products.

The company said in a statement: “Nintendo has been discussing the possibility of building a gallery, as a way to share Nintendo’s product development history and philosophy with the public.

“To this end, the Nintendo Uji Ogura Plant will be renovated to accommodate the gallery, a decision reached after taking consideration of the city of Uji’s plan of redeveloping the nearby Ogura Station area.”

According to a release, the Nintendo Uji Ogura Plant was built in 1969. It was used to make playing cards and operated as a customer service centre for product repairs.

Nintendo takes IP into LBE

super nintendo world yoshis adventure

The Nintendo Gallery “where Nintendo’s historical products will be showcased, an exhibits and experiences will be available” is expected to be completed by March 2024.

Nintendo’s museum announcement comes after the company shared plans to take its intellectual property (IP) to “a variety of settings” beyond video games.

“We want to expand our video game characters to a variety of settings – not just in games, all while keeping their value,” said Nintendo game developer Shigeru Miyamoto. “In other words, we’ll be collaborating with various other companies.”

Universal Studios Japan launched its Nintendo-themed expansion in March. It is the first of four Super Nintendo World attractions in Japan, Singapore, Orlando and Hollywood.

“Think of Super Nintendo World as a life-size, living video game where you become one of the characters. You’re not just playing the game; you’re living the game, you’re living the adventure,” said Thierry Coup, senior VP and CCO, Universal Creative.

Images: Nintendo

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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