Raven Sun Creative, the immersive entertainment design and IP development firm, has announced that Louis Alfieri and Tim Madison will be speaking at a museum industry event.
Raven Sun Creative’s Principal & Chief Creative Officer, Louis Alfieri, has recently been appointed to the Museums Immersive Network Advisory Board and will speak at a Museums Immersive Network webinar, “Futureproofing Museums For A Post-Covid World”, on 27 January 2021.
During the virtual event, Alfieri will lead a session at 8 am EST, entitled “How to leverage the power of brand storytelling for cultural institutions, heritage tourism, and artainment.” During this, he will explore the power of branding and immersive technologies, and how they can be used to transform the museum experience.
Brand storytelling in museums
“We are at the dawn of a new period in human existence. Faced with challenges great and small, how can we assist cultural institutions in breaking through the fractured transmedia landscape to grow their audience, make a difference in the world, and ensure their financial viability,” says Alfieri.
Raven Sun Creative’s Senior Writer & Associate Producer, Tim Madison, will also be present at the virtual event, where he will look at the topic of how cultural institutions can find new ways to build their audience in a session called “Reimagining Your Assets.”
“Brand storytelling and the repurposing of content to engage new audiences is such a vital topic for museums, cultural institutions, and heritage attractions. To do this meaningfully requires a recombining, reframing, and recontextualizing of what exists to create new experiences and interventions,” says Madison.
Leveraging immersive technologies
The Museums Immersive Network promotes and shares best practices, new developments, and potential collaborations between museums and immersive technologies. This helps museums and cultural institutions to share their collections and stories in new more accessible ways.
“We hope the Museums Immersive Network will support the establishment of immersive technology more broadly within the sector and boost confidence in working with tech businesses to create new experiences for our communities,” says Amy Shakespeare, Innovation Manager at Cornwall Museums Partnership.
Alfieri is a thought-leader with over 30 years of experience in the global attractions industry. He has worked with brands to lead, design and build entertainment destinations, immersive media-based attractions, retail locations, cultural sites, and experiential events. Alfieri frequently speaks at events such as IAAPA Asia Expo, Casino eGaming Conference, and MAPIC LeisurUp and well as contributing to respected industry publications such as blooloop.
Madison is also a frequent contributor to publications within the LBE and experiential destination industry. Whilst working for Raven Sun Creative, he has Tim has collaborated on projects for clients like Ubisoft, Hersheypark, Lamborghini, Evergrande, Carnival Cruises, Hengdian World Studios, and Dalian Wanda Group. Before this, he also performed story development and show writing for Universal Creative, working on award-winning attractions like The Simpsons Ride, Transformers: The Ride-3D, Space Fantasy, and Skull Island: Reign of Kong.
The webinar takes place on Wednesday 27 January, between 8 am and 11 am EST (1 pm and 4 pm GMT). The timings for Alfieri and Madison’s sessions are as follows:
- “How to leverage the power of brand storytelling for cultural institutions, heritage tourism, and artainment” with Louis Alfieri. 10.55 am – 11.10 am EST (3.55 pm – 4.10 pm GMT).
- “Reimagining Your Assets” with Tim Madison. 9.55 am – 10.15 am EST (2.55 pm – 3.15 pm GMT).
The event will be live-streamed via Zoom Webinar and the recording will be uploaded to Cornwall Museum Partnership’s YouTube Channel following the event. To register, please click here.
Raven Sun Creative provides the latest in immersive entertainment design, creating unique experiential environments, themed attractions, cultural destinations, and art installations that redefine storytelling. The company recently worked with Sally Dark Rides on Reese’s Cupfusion at Hersheypark.