The world’s largest publicly owned collection of British vehicles has just introduced admission fees for the first time. To make ticketing and entry to its exhibits as seamless as possible, the Coventry Transport Museum turned to Gantner.
The museum in the UK’s West Midlands tells the story of a city which changed the world through transport – from bicycles to commercial vehicles. It is still home to the global headquarters of the car manufacturer Jaguar.
The museum’s collection is of designated national importance. It comprises of 300 cycles, 120 motorcycles and 250 cars/commercial vehicles, including the two fastest cars on the planet. In addition, it houses over a million archive and ephemera items. Over 360,000 people come to see the collection each year.
The new admission fees are £14.00 for adults, £10.50 for seniors/students, and £7.00 for those aged 5 to 16. Under 5s and carers enter for free. Family tickets are also available. Each ticket allows admission for a full year.
Gantner was selected to set up access control and provide its ReCreateX POS (point-of-sale) system in tandem with the new charges. Guests buy their tickets at the welcome desk before scanning them at the barriers to enter the museum. In addition to the revenue it will bring in, Gantner’s technology will also provide the Coventry Transport Museum with additional insight to its visitors.
The additional income will be used to refresh and enhance the museum to ensure it remains attractive for people across the country to visit year after year. A new programme of temporary shows will be introduced. The first of these will be an immersive exhibition to inspire people of all ages to move, play and have fun.
Free access to the museum will be maintained for local residents using the GoCV cards issued recently by Coventry City Council. To make this possible, GANTNER developed a bespoke integration with the City Council’s GoCV platform.