Katapult to work with Museum of East Anglian Life on National Museum of Food experience

International guest experience design agency Katapult is to work with the UK’s Museum of East Anglian Life to help it create a new guest experience.

The museum has just been announced as the 2019 winner of Katapult’s Helping Hands Project. As such it will receive up to £10,000 in design support as it sets out to transform itself into the National Museum of Food. Katapult was keen to be part of the vision for “a museum which looks forward and back to engage the senses”.

“The chance to work on creating the National Museum of Food is a real gift,” says Kelly Herrick, strategy & development director at Katapult. “Just like us, the team at the Museum of East Anglian Life want to put guest experience right at the centre of their vision. We know this will be a stand-out project that leaves a wonderful legacy for everyone involved.”

“We are looking to create an innovative and environmentally-aware visitor experience,” says Museum of East Anglian Life director, Jenny Cousins. She promises that the new museum will “engages all the senses and speak to people in a way which is directly relevant to their lives, inspiring and exciting them and leading to change in ideas and actions.”


The Museum of East Anglian Life is the largest independent museum in the county of Suffolk. Set in 75 acres, it operates as an educational charity and social enterprise centre supporting the community.

This is the second year Katapult has run the Helping Hands Project, giving support to destination-based charities in the leisure, culture and tourism sectors. The inaugural winner in 2018 was Sir Richard Arkwright’s Cromford Mills, also in the UK. Katapult worked on a summer campaign that smashed the UNESCO World Heritage site’s targets.