Merlin Entertainments has announced Legoland Sichuan. The company has joined forces with Global Zhongjun to build and operate a full-scale Legoland Resort in Sichuan Province in Western China.
Legoland Sichuan will be located in Tianfu New Area, Meishan. The attraction will be approximately 60km from Chengdu.
Global Zhongjun will fund the construction and infrastructure of Legoland Sichuan. Merlin will operate the resort, and partner in its development.
Scheduled to open by 2023, Legoland Sichuan will also have two highly-themed Legoland Hotels, with approximately 500 rooms.
Legoland Sichuan will be largest Legoland in the world
Nick Varney, CEO of Merlin Entertainments, said: “There’s no doubt that China represents a great opportunity for strong global brands.
“Having been active in China for over a decade, Merlin has gained critical insights into Chinese consumers and built a broad portfolio of Midway attractions within key cities.
“Leveraging this position, we’re delighted to be able to announce the development of a Legoland Park in Sichuan Province together with a strong partner in Global Zhongjun.
“It is an exciting prospect and a significant milestone in the expansion of the Legoland estate in China.”
John Jakobsen, Chief Development Officer of Merlin Entertainments, added: “Sichuan Province has a strong tradition of welcoming people from all over, which aligns closely to our values as a business.
Merlin plans to open more Legoland Resorts in China
“Within it, Chengdu, Meishan and the Tianfu New Area is developing at a rapid pace driven by investment, enterprise and, increasingly, its popularity as a tourist destination.”
“Our partner is a leading developer of tourism in the region with a great track record in delivering scale projects, and we look forward to working with them and the local community to bring the Legoland Resort experience to guests in Western China.”
Global Zhongjun is a joint venture between development companies Zhongjun Beijing and The Chengdu Global Century – Exhibition & Travel Group (ETG).
ETG said: “Legoland Sichuan Resort will be a significant tourist development in Tianfu New Area and the largest Legoland in the world, subject to planning approvals.
“With its unique design, we aspire for it to be the role model for future new Legoland parks.”
New attraction will have two themed Legoland Hotels
Merlin is in discussions to open more Legoland Resorts in China.
Images: Merlin Entertainments