ROLLER launches eBook on benefits of ‘all-in-one’ software

ROLLER, ticketing, CRM and POS specialists, have announced the release of a brand new eBook. The book, entitled “How all-in-one software can benefit your attraction or leisure venue” helps attractions to transform their venues with technology.

ROLLER has offices in Melbourne, London and Los Angeles and supports clients in 15 countries. The company experienced significant growth in 2018 and is now sharing its expertise with professionals in the attraction sector.

The new eBook shows how attractions can provide a great customer experience by using technology to provide solutions. A study has reported that customer experience is the top priority for 75 per cent of venues, and this publication provides some top tips on how to gain a competitive edge by exceeding customer expectations.

Growing Expectations

The eBook says, “The amusement and theme parks global market is forecast to reach £54.1 billion by 2025. This growth in popularity is also why venues continue to pop up at a fast pace, leading to increased competition. Therefore, retaining customers is more important than ever. Industry data gathered by Forbes reveals “a long-term customer is of more value than a single-deal customer, and it’s a lot less expensive to keep a current customer than to acquire a new one.” Every stage of the customer’s interaction with your venue needs to exceed expectations. This includes purchasing a ticket, checking in, their time at the venue and when they leave.”

ROLLER eBook

Building Trust and Loyalty

We also learn from the eBook that, “Investing in innovative technology is a must if you want to optimize the customer experience. Continuing to work with outdated software will frustrate customers and lead to missed opportunities. An all-in-one cloud-based solution ensures your customers are able to purchase tickets, check in and sign a digital waiver before they even walk through the gate. It also helps save you time and increase profits because everything is managed via one platform, eliminating the need to rely on multiple vendors for different systems.”

All-in-one solutions from ROLLER

ROLLER warns that complacency can lead to customer frustration and a decline in visitor numbers. The company provides analytics and reporting solutions that allow business to access valuable customer insights. This information can be used to send relevant discounts, offers and customised promotions. ROLLER’s all-in-one solution also includes digital gift cards that can be personalised.

ROLLER recently announced two new additions to its software platform, including a booking calendar and discount packages.

The eBook is available to download here.