Scruffy Dog announces opening of World of Wine

Scruffy Dog Group, a leading creative design company, has announced the opening of the World of Wine in Vila Nova de Gaia, Portugal.

Scruffy Dog is pleased to announce that is has worked with the Fladgate Partnership on the World of Wine in Portugal, a new attraction featuring six immersive museum experiences, nine restaurants, bars and cafes, as well as temporary exhibition space, shops and a wine school.

Located in the town of Vila Nova de Gaia, in the Porto region, the project is now open to the public following five years of development and over €100 million of investment. It is designed to showcase key Portuguese industries and culture.

World of Wine

The Fladgate Partnership has worked with Scruffy Dog Creative Group to create several experiences, including World of Wine, Planet Cork, and Porto Region across the ages (PRATA). At the new attraction, visitors will see the history of all 3 museums brought to life with several experiences.

The Scruffy Dog Creative team provided the masterplan, concept design and schematic design and its Realisation team, under Dylan Lardner-Burke, completed the experience and attraction delivery. The Scruffy Dog team and the Fladgate Partnership worked closely together from Design to Production, making sure than all the concepts were factually correct.

World of Wine Scruffy Dog

Studio Producer Fergus Murphy says: “Our approach was to provide a layered experience that will appeal to a diverse market of wine drinkers and as well as guests that are not. It is an experience for all that will help boost the rich heritage of Portugal.

“The main focus for the design was to immerse the guest into the realism of the story and history, taking a standard format for the exhibits, and developing them into memorable, one of a kind displays”.

CEO of Scruffy Dog Group and the Executive Creative for this project, Joe Bright says “It has been a fantastic opportunity for us and working with Fladgate has been such a pleasure. The creative working relationship & process we created alongside their CEO and team, has enabled us to deliver this world-class experience.

“We are so pleased to see the result of all our efforts, we wanted to create an immersive and interactive experience that allows the visitor to engage themselves in the history of the region. We hope that visitors feel part of this as they journey through the various experiences”.

Earlier this year, the company announced the completion of a refurbishment and technology upgrade project at its London design studios, which are now open again.