Sports Simulator, a provider of advanced leisure simulators, has developed its football simulation offer to provide a gameplay experience that can be customised by country. This includes fully playable team stadiums and country or city game challenges, complete with national flags and tourism marketing. The country promotions seek to “maximise a nation’s reputation and increase visitors,” says the firm.
Football is the most watched sport in the world. Nations and cities have been able to effectively promote their tourist destinations by partnering with renowned football teams. To maximize logo and video marketing, such sponsorships might promote their brands on team apparel, stadium signage, and websites.
These collaborations generate a significant revenue stream for successful clubs. However, there are alternative approaches which can offer increased value and engagement.
By making the team stadium available on its football simulator, Sports Simulator is providing an innovative approach for clubs and tourism agencies alike.
Maximising sponsorship
The simulator can feature static signs on the pitch, a maximum of four rotating graphics on stadium banners, and promotional videos on stadium video displays. This maximizes the club’s sponsorship, whether playable on match days or not, enhancing marketing benefits for the club’s partner.
This strategy ensures that the marketing department can quickly locate country and city sponsors for the club while also improving the worth of the partnership.
This approach to partnership provides year-round visibility, in contrast to approximately 20 match days which are included in traditional sponsorship. The three-dimensional stadium and country challenge can be installed in a variety of settings such as shopping centres, sports bars, FECs, and hotels. Sports simulators may even use the nation’s marketing resources at a low cost and provide distinctive three-dimensional representations of important cities – which is becoming highly sought after.
Teams can profit significantly from football simulators, which are affordable in both 270° and 90° models. As a result, organisations can adopt this marketing strategy to broaden their revenue sources and interact more directly with their fans.
Sports Simulator recently shared details of its football simulators for compact spaces, with kicking-only simulators that can be installed in rooms as low as 2.35 metres/7 foot 10 inches. The Lite Edition Simulator is suitable for entertainment and retail venues with minimal width available and makes the world’s most popular sport available to all visitors.
