Valo Motion, a pioneer in combining interactive technology with physical activities, has launched a four-part blog series, titled The Birthday Profit Formula, which aims to help operators optimise their income from children’s parties while streamlining their setup.
These insights are informed by the company’s work with Location Based Entertainment (LBE) operators worldwide, and share how birthday party offerings can support reliable, high-margin income throughout the year without adding operational complexity.
In addition, The Birthday Profit Formula covers how to use upsells to increase per-party spend by 40 to 60%, the key elements of creating memorable experiences that parents will happily pay a premium for, and the use of tech-powered birthday modes to drive repeat visits and social posts.
Read the blog series here.
Managing volume & streamlining setup
Parents now spend around $314–$500 on each party, and are looking for experiences that go beyond balloons and pizza. As such, LBE venues are in an ideal position to turn birthday bookings into one of their most lucrative product lines.
By tracking key metrics, operators can begin identifying ways to build on their birthday party offering, spot what’s working, catch missed revenue, and improve efficiency. According to Valo Motion, operators that track even a few metrics consistently find quick wins in pricing, marketing, or package structure.
The company recommends the following core metrics:
- Booking volume. The number of parties booked each month
- Customer acquisition. New visitors who attended a party and then returned
- Customer satisfaction. Tracking feedback scores
- Return visits. How many party guests turn into regular visitors
- Revenue per party. Total revenue divided by the number of parties
- Upselling success. Percentage of bookings that included add-ons
Valo Motion’s mixed reality solutions have been developed to help operators manage party volume and reduce friction in their setup. Its attractions simplify team workflows, handle weekend traffic more effectively, and support growth without requiring extra staff.
ValoArena, ValoJump, and ValoClimb are wearable-free, and equipped with proprietary ValoVision motion tracking software that lets players use their bodies as controllers. With this technology, there are no wearables to clean, no sensors to re-align, and fewer things to go wrong during a party.
By removing the need for headsets, controllers, or wires, the attractions do not require dedicated staff supervision. This means that operators can focus on the party, not the equipment. Staff can spend more time welcoming party guests and less time explaining how to play, managing queues or cleaning equipment.
Valo Motion’s attractions are renowned for their high uptime, but should an issue occur, operators can access round-the-clock customer support. Additionally, turnkey attractions ValoArena and ValoJump air are quick to set up once installed and do not require the complex configuration of some digital products.
These attractions also help operators to manage party volume, with fast-paced, easy-to-play games that rotate guests quickly and support tight party timings. ValoArena, for instance, can accommodate up to six players simultaneously and run constantly throughout consecutive bookings.
Last month, Valo Motion shared the six key trends that are defining the active indoor entertainment sector in 2025.
