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What’s the future of attractions technology? Find out at attractionsTECH by blooloop

attractionsTECH by Blooloop at ISE

Is VR still the silver bullet for creating a cutting-edge immersive experience? How will AI revolutionise storytelling in interactive rides? With image quality becoming sharper than ever, where can projection technology take us next? What next for image capture in Gen Z’s instagrammable world? And how should attraction operators respond to the new technologies available and fast-changing guest expectations?

All this and more at attractionsTECH by blooloop, sponsored by digital imaging pioneer Digital Projection.


Digital Projection


The half day conference at ISE2019 provides expert insight in to the future of attractions technology from the people who know.

Our speakers from across the industry share their unique insight into the challenges and opportunities ahead.

Join us on the morning of February 8th for a fascinating look into the future of technology in visitor attractions.


Spanning the breadth of attractions technology, our speakers will share their expertise, highlighting the current trends that will define the visitor experience of the future.

Chris Lange

Chris Lange Europa ParkChris Lange is Creative Director and head of Mack Solutions, the in-house creative and design department at Europa-Park. The German theme park is one of the world’s leading visitor attractions and Europe’s second biggest theme park, attracting over 5 and a half million visitors in 2017. Chris is creatively responsible for all new attractions in the park as well as refurbishing projects and future expansion.

Chris has almost 20 years in the theme park and entertainment business. He has worked as a Line Producer on commercials and music videos, created world class attractions and destinations for internationally known brands and worked for Merlin Entertainments Group as Creative Director for the Legoland Discovery Centers.

His international work includes a role as Senior Art Director for India´s first Theme Park project – Adlab´s Imagica in Mumbai and as Senior Art Director for Genting Group in Singapore where he worked on the 20th Century Fox Movie World development in the Genting Highlands, Malaysia. He has designed attractions for high-profile IP including Ice Age, Night at the Museum or Sons of Anarchy. He also designed the Resort Worlds Jeju Myths & Legend Theme Park in South Korea.

Laurence Beckers

Laurence Beckers AlterfaceLaurence has over 18 years’ experience in the creative industries. She is currently Creative Director at Alterface, one of the world’s leading manufacturers of interactive and media-based attractions for theme parks and attractions.

She was Project manager for Mons 2015 European Capital of Culture, coordinating international projects at the intersection of art, science and technology.

She is experienced in managing international teams of artists and technicians and is a Member of the board of l’Institut des Arts et Diffusion, Louvain-La-Neuve.

Bob Cooney

Bob Cooney -VR expert speaks at attractionsTECH by blooloop at ISE2019Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world’s foremost expert on location-based virtual reality. The author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of some of the world’s most successful location-based entertainment products. He curates the location-based VR education programs for both Amusement Expo and VR Days and is the tech editor for Replay Magazine, the oldest and most widely-read publication dedicated to the family entertainment industry.

Bob launched the world’s first successful laser tag company, Laser Storm, in 1990, which he took public after appearing in the Inc. 500 in 1996. He has also launched the first commercially successful VR arcade game, Beachhead 2000. Cooney has mentored some of the top VR manufacturers and operators, including Zero Latency, Hologate, Neurogaming, Virtuix, and others.

Raphaël de Borman

Raphael de Borman PicsolveRaphael is a creative entrepreneur who has over 20 years in the photo capture industry.

Three years ago, he took a leap out of his comfort zone to found his new company ‘’. With his mission to reinvent how visitors to world-class destinations capture their experience, he developed the innovative Super Selfie, a panoramic, supercharged take on the ‘Selfie’, instantly capturing the visitor and destination in one piece of engaging video content.

Now working with Picsolve as part of a strategic partnership, Raphael is playing a key role in researching and developing new ways to empower visitor experiences with innovative capture solutions.

Martin Howe

Martin HoweMartin has over 30 years’ experience in designing and building technology-centric attractions for theme parks, science centers and museums. He has worked alongside many highly innovative and respected companies, including Electrosonic, Barco, and specialist flight simulation company SEOS.

A creative ‘techie’ with a passion for creating realistic and engaging immersive experiences, Martin’s specialization is in high-resolution immersive spaces and interactive learning environments.

Matt Barton

Matt Barton 7th SenseMatt is Managing Director / CEO at 7thSense Design, a company specialising in advanced media serving and pixel management for markets such as Theme Parks, Planetaria, 3D Entertainment Theatres and Visitor Attractions. Matt started out in working life as a circus performer,He is also the President of the Europe and Middle Eastern Division of the Themed Entertainment Association.

Dermot Quinn

Dermot Quinn Digital ProjectionWith a background in Physics, Dermot spent the first twelve years of his career working in varied aspects of design and project management in radar components , and then satellite sub-systems. In 1996 Dermot moved to Manchester, joining Rank Brimar (shortly to become Digital Projection Limited), to help to take the first 3 Chip DLP projectors from the R&D phase through to production.

Becoming R&D Director of the newly independent Digital Projection Limited, he experienced the rapid growth of DLP technology and was responsible for multiple evolutions of Projectors over the following years. More recently taking a broader role as Chief Operating Officer, but also retaining CTO responsibility, Dermot continues to explore how projection can evolve to provide innovative and differentiated solutions for applications in a range of market segments.


Thank you to our sponsors Digital Projection.


Digital Projection


For more details of sponsorship opportunities please see click here.


Tickets for the conference are €250 including entrance to ISE.


30% off with code BL3040450.

Buy tickets here.

More information here.

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Rachel Reed

Rachel Read

Rachel is Finance Director. She has a degree in engineering from Cambridge University and qualified as a Chartered Accountant at Deloittes in London. She worked in finance in industry for twenty years. She oversees our news and also manages our events.

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