Now in its fifth year, the blooloop Innovation Awards, presented with AREA15, celebrate the global visitor attraction industry’s most innovative projects and companies.
Our judges are renowned thought leaders and industry experts from some of the world’s leading visitor attractions. They will be looking for the most innovative products and projects that are set to define the future of visitor experience.
Key dates:
- Final deadline for guaranteed speaking slot with deluxe entry: 7 September 2025.
- Entries close: 29 September 2025
Which category is right for you?
This year, we have 21 categories. These span Family, Accessibility, Themed Environment, Experiential Technology, and more, covering every facet of the global visitor attractions industry.
Choose from:
- Accessibility
- Blue Sky, sponsored by FORREC
- Brand Realisation
- Creative Technology, sponsored by Holovis
- Exhibit – Animals
- Exhibit – Culture
- Experiential Technology
- Family
- Game On
- Guest Journey, sponsored by SSA Group
- Immersive Attraction
- Immersive Experience, sponsored by Christie
- Immersive Experience – Cultural
- Marketing
- Retail & Dining
- Spectacular
- Splash
- Storytelling, sponsored by Blue Telescope
- Storytelling – Culture, sponsored by QSAS
- Sustainability
- Thrills
Top tip: Tailor your entry to the category – click here to read the judges’ rubric to inform your entry.
Why should you enter?
By entering the blooloop Innovation Awards, you can:
- Raise your profile and be seen by the people who matter – our expert judges.
- Celebrate your work with your team and clients. Leverage your award entry for marketing and to boost team morale.
- Showcase your innovation to the world’s largest audience of attractions industry professionals with your own page in our Innovation Awards Gallery on blooloop.com – this receives 15,000 views per month.
- Gain a competitive advantage and attract new business and talent.
- Reinforce your reputation for excellence.
- Winners join the incredible lineup of previous award recipients, proving their place among the industry’s leading Innovators.
Which entry type is best?
Each entry receives a page on our Innovation Award website and an Innovation Showcase virtual booth at our online Festival of Innovation. We will reveal all our winners at the Festival of Innovation in January 2026.
To stand out from the crowd, choose a Standard Plus or Deluxe entry and be included in our pre-Festival of Innovation newsletter and feature.
Can’t decide between two categories? With the Standard Plus and Deluxe entries, you can enter the same project in both.
For maximum exposure, choose the Deluxe entry to speak on a thought-leadership panel discussion for your entry category at the Festival of Innovation. This exclusive opportunity places you alongside other entrants, the category sponsor and our expert judges to share your thoughts on the future of the industry. These spots are limited for each category.
Standard entries to our Accessibility and Sustainability categories are free. Make sure you showcase how you’re helping the industry to be more sustainable and inclusive.
Key information
- Your entry can be a specific project, product, exhibit, design, campaign, new company and more. We call this your ‘Innovation’ in the entry process.
- You should not enter the same Innovation as in previous years, unless you can demonstrate that it has significantly new content.
- You cannot enter a concept.
- There are no project timeframe restrictions; however, our judges are looking for the most innovative entries, so we recommend entering recent work.
- Once you submit your entry, you can continue to edit it until the final entry deadline of 29 September 2025. After that, you cannot make any changes.
- Keep your pitch video simple and a maximum of 3 minutes. Don’t use pre-recorded marketing materials, speak directly to the judges! Explain why your entry is innovative and fits the category.
